…OK, so Relic was actually conceived a long time ago. I feel bad saying this, but it happened in a trendy coffee shop. Luckily for our baby, a certain Seattle based, caffeine merchants already had dibs on the name, so there was no danger of “Doing a Beckham”, and Doncaster Frenchgate doesn’t really have that snappy ring we were after. I was complaining about crappy t-shirts, meaningless logos/slogans, and the general state of the world. “Maybe we should do something about it?” we all chanted in unison, like the worst moment in the family film where the kids all rise up to take on “the man”, the sickly sweet lattes hot in our breath. Leaping from the sagging mass of the sofa, I stood, one foot on the coffee bean shaped table, and made a speech I don’t think any of us will forget…
The historical day, in the coffee shop (latte out of shot)
“The time is now, my brothers. Too long have these multinational conglomerates fed us by hand. We must bite the hand that feeds! Chain after chain of faceless, charmless brands, each more diluted than the last. Nursed by one giant, sickly sow, choking down the strawberries and lactating only bile from a blistered teat. A generation brought into this world to relish disposability. How can we justify the abuse of our own kind solely to produce £5 jackets and single-use chinos. I fear for the world of tomorrow!”
Well, at least it went something like that, there might have been some more about the pig, but I edited it for clarity.
So, here we are, several years later, on the cusp of hurling our creation at the world. It’s been a slow process, agonisingly slow in fact. People have moved away, friends have helped out, family have been kept in the dark to avoid confrontation over “funding”. Essentially, it’s come down to believing in our mission statement and keeping faith that “if we print it, they will support us”.
This was our first “design”, one day we might print it
“They”, by the way, are you. You lovely people, with your minds and eyes and ears and hands and feet, it’s more or less down to whether you deem our output worthy of your body, or not. We hope you like it, but unfortunately we can’t guarantee that. Firstly, none of our first run sport the words “Carpe Diem”, or any related modern vernacularism, however that doesn’t mean to say that we don’t agree with the idea, we’re just not mind achingly banal enough to print it on a shirt. We know that we stand for doing stuff, outdoors, for fun. Nothing will change that. Secondly, there is no way we can compete price-wise with your friendly local Primark. Our clothes are high quality, hand printed in Yorkshire and don’t soil the earth for their creation. We just can’t offer them at £3 each. HOWEVER, what we can offer is individuality, excellent after-sale care, and knowledge that you’re helping a local business do something they truly love.
We hope you like the shirts, we really do.
Werd,
Andy (co-founder/pencil operator)
tl:dr LOL!!1¬! BUY ARE SHERTS !!